Namaskar. We were entrusted with building the brand identity system, packaging and social media content for Zaranj, a fine dining restaurant serving North West Frontier cuisine in the city of Calcutta.
Zaranj
Services
Brand Book / Packaging / Social Media
At the heart of their brand lies their logo designed over three decades ago. Having stood the test of time, it remains untouched. The structure of their logo speaks of an age old charm, capturing the grandeur and luxury of Zaranj. Its unrefined edges aim to evoke the essence of hot metal typesetting used in letterpress printing.
Their brand identity system compiled by us serves as a resource for onboarding individuals who are new to the brand. This guide outlines their identity, values, communication style and visual elements, designed to ensure consistency in expressing the brand across various mediums and platforms.
We crafted custom delivery-friendly boxes and packaging labels for Kathi Roll Company by Zaranj. Inspired by the aesthetics of coffee packaging, the label meticulously outlines the ingredients, flavor notes, accompanying dips, and finishing instructions for this exclusive delivery product.
